Michelle is a brand of moscato wine that was designed for women between the ages of 21 & 28 who like to party & have girls’ night. Each flavor of moscato (blackberry, peach, & strawberry) is paired with its own chocolate, gift box, party themed label, and even a suggested song that expresses that party’s energy.
The label uses a Spotify feature that the user can scan the song code in the app, and a surprise song will play from their Spotify account. Each song is a reflection of either “Night Vibes” mood, “Party Girl” mood, or “Girls’ Night” mood.
